Why Get on Twitter in the First Place?
Twitteris one of the most widely used social networking sites. For a business of any size this social networking site can be leveraged to attract traffic to your website and bring customers to your door. The key to getting results is understanding how to use Twitter properly.
What to Tweet Once You're There:
Remember that every Tweet can only be up to 140 characters including spaces and a URL. This means on this particular social networking site you must distill your tweet message down to just the most vital information while being as engaging as possible- no easy task.
Before posting, it is important to understand that every tweet is the digital equivalent of making a first impression with a potential customer. This means your words on the social networking site represent your company, not you as an individual, so keeping the message professional, informative, relevant and useful is critical.
Top 5 Do's of Tweeting for Business
1.
DO avoid the sales pitch- Twitter is not a social networking forum for ads. The hard sell angle will not boost your customer base or allow you to reach new clients. Social networking is not about talking at people.
2.
DO remember Twitter is a social network conversational forum- It's all about social networking participation. Ask and answer questions of your followers. Share community information that would be of interest to your customers. Ask for input.
3.
DO avoid making it about you. This is a common pitfall for many. Despite the conversational format of Twitter, businesses using this form of social networking should avoid tweeting messages of a personal nature. If you would not say something in person when meeting a potential client there is no reason to post it on your Twitter stream. Remember your tweets are your business' public image.
4.
DO position your company as a source of valuable information- Providing information relevant to your business or industry is beneficial to your social networking market. Essentially you are engaging them as a resource for what they need without a barrage of advertising. A business that sells organic cotton clothing for kids could tweet studies or news articles that discuss the impact of chemicals on children's development.
5.
DO engage your followers- Tweets should generate interest in your business and motivate people to become customers.
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